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Rossmeyer Rewards Info

With over 25 years in business, we continue to reward you - our most valued customer - with a points reward program designed specifically to enhance your shopping experience at each of our Bruce Rossmeyer's Harley-Davidson® store locations.

When you join our free Rossmeyer Rewards program you’ll earn valuable points for every purchase you make at Daytona Harley-Davidson® and New Smyrna Harley-Davidson® which can then be redeemed toward future purchases. That's right, shop with us, receive reward points for each purchase then redeem those reward points on even more great Harley-Davidson® items!

Here’s how it works:

Sign up for your free Rossmeyer Rewards Card online HERE.

After registration is complete you'll receive an email from us with the necessary information to check your points. 

You'll start accruing rewards points with your first purchase online or in-store. Just be sure to checkout with the same name and email used to register.

As a loyal Rossmeyer Rewards customer we will credit you 1 point for every $1.00 spent on nearly everything you purchase in our parts, service, and MotorClothes® (excludes motorcycle purchases, taxes, promotional add-on items, and certain service/ warranty work - see store associates for details).

As your Rossmeyer Rewards points increase, so do your rewards which can be redeemed for dollars toward future purchases in Bruce Rossmeyer's Daytona Harley-Davidson® and New Smyrna Harley-Davidson® anytime you like. Maximum points a member can have at any one time is 10,000 points.

Rossmeyer Rewards points will expire at the end of each calendar year.

Rewards point conversions


To convert the points to a Rossmeyer Reward certificate, give us a call and ask to place a phone order at (386)671-7100 ext 2212, or spend them in-store. Let the associate know you have points you'd like to redeem. Reward certificates cannot be redeemed for cash. Reward points cannot be issued retroactively so be sure to use the same name and email from when you registered.

Once you redeem your rewards, the points will be automatically deducted from your total.

Only one Rossmeyer Rewards card per person will be issued. Replacement cards will invalidate previous accounts which may result in loss of earned point totals.

Earn Bonus Points!

Rossmeyer Rewards members will be the first to know about the arrival of new items and services. Plus, we will notify all Rossmeyer Rewards members of ways to increase your earnings with bonus point offers for attending special events and unique sales events throughout the year which can occur at anytime, in any department!

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