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About Us - Bruce Rossmeyer's Harley-Davidson

Established in 1994, Bruce Rossmeyer's Daytona Harley-Davidson and its newly remodeled 109,000 square foot showroom located at Destination Daytona, Daytona Harley-Davidson’s Main Street store in Daytona Beach, and New Smyrna Harley-Davidson are the area's premier source for Genuine Harley-Davidson motorcycles, MotorClothes®, official licensed products, parts, accessories, authorized service, rentals and motorcycle rider training.   
Family owned and operated since its inception, Bruce Rossmeyer Harley-Davidson’s three Volusia County locations take pride in providing “The Bruce Rossmeyer Difference” - the ultimate buying experience to the Harley-Davidson enthusiast.  Whether it's a new or used motorcycle purchase, an oil change or other Harley-Davidson certified service, customization assistance from our parts professionals, or choosing one of thousands of styles of Dealership t-shirts or other Harley-Davidson merchandise – our associates are dedicated to delivering the very best in quality products and unmatched service.  This passion and dedication has been extended to the community through Bruce Rossmeyer Harley-Davidson’s commitment to supporting and raising money for local and regional charities.  25 years of unwavering dedication and millions of dollars raised for several worthy causes has definitely made a difference in the community and for our customers...The Bruce Rossmeyer Difference.
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